 |
Call Us: 6223 4900 |
Extend your reach to 4.4 million smartphone users in Singapore.
If your website is not mobile ready, it is not just a lost opportunity to engage with your customer, but it’s potentially lost business to your competitor as well.
Singapore ranked #1 in terms of smartphone penetration in the world
You can see it everywhere. Singaporeans are using their smartphone on the MRT, in restaurants and even while walking on the street engrossed with their phones. Singaporeans have their smartphones with them all the time. That is just one of the many reasons why you should be taking mobile marketing very seriously.
Here are some of the latest figures...
Population = 4.9 million
Mobile phone subscriptions = 7.75 million
(There are more phones than people in Singapore!)
Smartphones = 4.4 million
In Dec 2011, the mobile penetration rate in Singapore reached 149% with a total of 7.75 Million mobile subscriptions. Is your website mobile ready for tech-savvy Singaporean consumers?
Having a website is NOT the same as having a mobile website.
Consumers are using mobile browsers to visit your website ‐ whether you have pages designed for them or not. If they don't find what they want, their visits will be short before they go somewhere else.
Mobile users use the web differently. They want information instantly.
How to engage your customers on mobile
Power Mobile Engagement #1: Customers’ goals are a priorityA good mobile website gives visitors the information they need to fulfill their goals. Common user goals include:
Understanding your customers' intent will help you build a useful mobile website that your customers will seek out. Power Mobile Engagement #2: Size mattersMobile websites cannot afford to be as large as traditional websites. The devices, the networks and the consumers’ time are much more limited in mobile browsers. The small screen size of a mobile phone requires a better layout of your website. Links to other pages need to be much bigger with the use of buttons and larger font so that your users can still navigate with their fingers on the touch screen without having to pinch and scroll around. Power Mobile Engagement #3: Design details are importantOnline viewing with a computer allows for larger images and even video with faster broadband connections. This behavior changes entirely on the mobile phone as the user requires easy and instant access to information that they are looking for on a slower 3G network connection. Your site has to load quickly enough to satisfy consumers ‐‐ or they will leave and not return. Power Mobile Engagement #4: Branding should be consistentBranding presents a challenge when creating a mobile website, since your team needs to represent its brand with limited space and technology. You can brand your mobile site with your brand’s colors, logo, product images and most importantly, a mobile URL. Power Mobile Engagement #5: Site maintenance is requiredIt’s poor marketing to let your site go stale. You need to regularly update your mobile website with fresh information to keep it looking professional and to give visitors a reason to return. Power Mobile Engagement #6: Using the right technologyRegardless of what anyone has told you, Flash is DEAD. Even Adobe, the company that created Flash technology has stopped supporting it for mobile. It may look nice and fancy on your computer, but it does NOT display on iPhones which makes up the majority of smartphone users in Singapore. If your website does not even show, you are just wasting your money marketing it. |
Discover how a mobile website benefits you...